Jess Gone Viral

I buzzed by BarCamp Miami yesterday to soak in some more local expertise on everything from Gables Home Page’s struggle to bridge the gray divide online for the Coral Gables community to an impromptu discussion on why Twitter facilitates more meaningful business connections than LinkedIn. While I was there I ran into some familiar faces […]

Confessions of an OCD Event Planner

I woke up this morning to “thump, tap, tap, tap, tap, thump.” My two puppies were chasing each other around the living room engaging in their favorite past time, squeezing through the tiny space between the couch and the wall in an effort to make the chase a little more adventurous with the possibility of […]

“Your Florida Side Is Calling” VISIT FLORIDA’s New Marketing Campaign takes an integrated approach

Florida’s official tourism marketing corporation, VISIT FLORIDA, is rolling out a new integrated marketing campaign that they hope will lure back “recession-weary” visitors by pushing the Florida brand of sunshine, beaches, and entertainment to some of the country’s less fortunate residents who are toughing out a rough winter. The campaign includes print advertising, broadcast and […]

Top 3 Super Bowl 44 Commercials

Overall I think this year was an improvement from last year on the so called Brand Bowl front. We saw the return of some of the traditional big players like Budweiser and Coca-Cola and the now expected E-Trades babies and silly Go-Daddy spots, but who were the big winners for tonight? Here are my top […]

Thoughts on the iPad

Disclaimer: I am not a member of the “I love everything Apple and Steve Jobs is my Apostle” fan club, but I appreciate the brand culture Apple has built. For the sake of not saying what has already been said about the poor name choice for Apple’s new “game changing” product, the iPad, I’m going […]