Usually every couple of weeks you will see articles cycling through Twitter with leads like “Gen Y flocks to Twitter as Facebook Ages” or some impressive stat about just how “old” social media users really are. It is interesting that the dominant age group on the social web is 35-44 year olds and not teens […]
Author Archives: Jess Jurick
The New Media Relations
When you pull up your media list to do story pitching for a client what information are you looking at? A phone number? An email address? Maybe even the occasional fax number? What about links to their professional (and not so professional blogs)? Are you friends on Facebook? Have you been chatting on Twitter? My […]
Hi, I’ve got a problem…
No one ever calls a customer service line to talk about how thrilled they are with a product or how fantastic their experience with the company has been. No, usually those phone calls involve a slightly frazzled to full blown furious customer who is having a less than stellar experience with your company. So the […]
What are you looking at?
Whenever I find myself venturing out of the 305 (even when it’s just to the 954) people inevitably ask me, “Where are you from?” which is promptly followed by, “Miami? Really? What’s that like?” To which I usually respond with this brief, funny, and slightly embarrassing anecdote that I will share with you all now. […]
Privacy Through Obscurity
There were lots of smart people wandering around during SXSW, but probably few as smart as Danah Boyd, Social Media Researcher at Microsoft Research New England and a Fellow at Harvard University’s Berkman Center for Internet and Society, who blew minds with her opening keynote. The title of her presentation, “Making Sense of Privacy and […]
Ditching the Laptop and Going Mobile for SXSW
So I promised I would unplug for tonight to make up for the constant plugging in I did for 6 days at South by Southwest (SXSW). I lied. I also promised I would be blogging during my time at SXSW. That also turned out to be a lie, but this quick post, my most recent […]
Exodus to SXSW
Next week is the week that I unabashedly raise my geek flag and hop on a plane to Austin for South by Southwest (SXSW). This geek flag is not marked with a “Film” or “Music” badge, but with the uber-geek “Interactive” badge. That’s right. While everyone is catching flights to Miami for Spring Break madness […]
The Day Shamu Fell Silent
Crisis communication is hard. It’s really hard. No, really. It’s hard. Every brand has their everyday face. The face that makes you smile with quirky ad campaigns. The side that moves you when you hear a news story about the community investments they are making that transcend them beyond a simple business and closer to […]
Jess Gone Viral
I buzzed by BarCamp Miami yesterday to soak in some more local expertise on everything from Gables Home Page’s struggle to bridge the gray divide online for the Coral Gables community to an impromptu discussion on why Twitter facilitates more meaningful business connections than LinkedIn. While I was there I ran into some familiar faces […]
Confessions of an OCD Event Planner
I woke up this morning to “thump, tap, tap, tap, tap, thump.” My two puppies were chasing each other around the living room engaging in their favorite past time, squeezing through the tiny space between the couch and the wall in an effort to make the chase a little more adventurous with the possibility of […]